‘Subham’ box office collections day 5: Samantha’s horror film mints Rs 3.08 crores

Samantha Ruth Prabhu’s maiden production venture ‘Subham’ is slowly making its mark at the box office, with a decent performance through its opening days. The horror-comedy, directed by Praveen Kandregula and penned by Vasanth Mariganti, has now earned a total of Rs 3.08 crore in India net collection over its first five days.Day wise collectionsAccording to the Sacnilk website, the day-wise Telugu net collections are as follows:With a global gross of Rs 3.44 Cr, ‘Subham’ is showing moderate traction, primarily driven by positive word-of-mouth among family audiences. The film, set in the serene seaside town of Bhimilipuram, follows the humorous and eerie experiences of three quirky couples as they navigate sudden supernatural twists — especially their wives' strange behavior after watching a mysterious TV show.Ram Charan’s Heartfelt PraiseMega Power Star Ram Charan recently took to social media platform X to praise Subham. “I’ve been hearing great things about Shubham from families. The trailer looks very delightful. I am eagerly looking forward to watching this film with my family,” he wrote. He further encouraged audiences to support “novel and inspiring films,” applauding Samantha’s bold step as a producer.Samantha responded to his message with gratitude, saying she was “very glad” to receive the warm wishes from Ram Charan.Our reviewETimes review for the film reads, “Though the narrative sags slightly in parts, especially in the latter half where some scenes feel repetitive, the film stays largely engaging with its witty writing and off-centre storytelling. 'Subham' might not reinvent the wheel, but it coasts along with originality and an unapologetic quirkiness. Watch it for the setting, the satire, and a tastefully offbeat tale that doesn’t take itself too seriously.”