'Sachein' re-release box office collection: The Vijay starrer achieves record-breaking profit

Vijay’s movie 'Sachein' made a spectacular return to theaters on April 18, setting impressive box-office records. Directed by John Mahendran, the film featured a stellar cast, including Vijay, Genelia, Santhanam, Vadivelu, and Bipasha Basu. Despite being a re-release, 'Sachein' managed to capture the attention of audiences and perform exceptionally well in theaters once again.
Producer Thanu reflects on the film's journey and direction shift
To celebrate the success, the film's team, including producer Thanu, director John Mahendran, music composer Devi Sri Prasad, and choreographer Shobi, met with the press. During the meet, Thanu shared his thoughts on the film’s journey, particularly about how the movie's direction shifted. He recalled how, after working on action-packed films like 'Thirupaachi' and 'Madura', he had a conversation with Vijay about exploring something different, which led to Mahendran presenting a story similar to 'Kushi'. After hearing the script, Vijay immediately called Thanu to express his excitement, agreeing to take on the project.
Sachein's record-setting success: A big win for all
Released originally on April 14, 2005, 'Sachein' became a major hit, with distributors reporting strong earnings. Even after 200 days, the movie remained successful in theaters. Thanu credited the re-release’s success to reduced advertising expenses, the use of digital media for promotions, and the strong support from fans, which resulted in the film reaching even greater heights of success. Thanu also recalled visiting a theater with his family the day after the re-release and being amazed by the overwhelming crowd, which he had never seen before.
Vijay’s support for producers and future re-releases
Thanu thanked Vijay for being an actor who encourages and supports producers without causing any hassles. He also acknowledged the theater owners and media for their efforts in bringing the film back to audiences. In response to questions about the movie’s initial setbacks, Thanu explained how, despite early concerns, 'Sachein' eventually became a profitable venture for all involved. Thanu also mentioned plans to re-release other blockbuster films, including Ajith's 'Kandukondain Kandukondain', Suriya's 'Kaakka Kaakka', Rajinikanth's 'Kabali', and Vijay’s 'Theri'. He confirmed that 'Kabali' and 'Theri' would be re-released next year, marking another significant step in reviving classic hits for today’s audience.